H-E-B plans to expand its Kyle store, add on a True Texas BBQ

H-E-B Plus expansion in Kyle rendering presented before Kyle city council on March 26.
Mar 25, 2024
Sahar Chmais – Staff Writer, Austin Business Journal

H-E-B LP is gearing up to expand its Kyle store, potentially bringing the grocer's True Texas BBQ restaurant to the suburb south of Austin.

The San Antonio-based company’s plans to expand its store at 5401 S. Farm-to-Market Road 1626 by nearly 33,000 square feet will be discussed during a March 26 meeting of the Kyle Planning and Zoning Commission.

In addition to the expansion, the curbside pick-up area would be reconfigured. Renderings of the front side of the building also showcase a True Texas BBQ, H-E-B’s barbecue restaurant that has become part of six stores in the Austin metro, according to True Texas BBQ’s website.

Company representatives didn't respond to requests for comment as of publication time.

H-E-B is seeking a conditional use permit from the city for building materials within I-35’s overlay zoning district, which has additional standards for building materials and approvals. H-E-B is proposing the use of limestone veneer, cast stone, brick, stucco and other materials.

The architect of record for the project is Pb2 Architecture and Engineering. Representatives of the firm declined to comment.

According to a November filing with the Texas Department of Licensing and Regulation, the renovations are estimated to cost $28 million. Information in TDLR filings is subject to change.

H-E-B public affairs manager Tamra Jones told the Austin Business Journal in November that the store will remain open during the remodel, with the project expected to take more than a year.

Kyle has been growing quickly, with its population of 57,000 up more than 26% between 2020 and 2022, according to the U.S. Census Bureau.

And with new residents moving in, retail businesses are following.

Sprouts Farmers Market received financial incentives in November to open a grocery store in the city. Additionally, OneTaco plans to grow there, preparing to join a long list of tenants coming to Vybe Park on the east side of I-35 on Bebee Road. The 101-acre project, dubbed a "lifestyle center," has secured an estimated $41 million in incentives to aid with the $250 million development.

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